Who in the music industry did so better in the last year than this power couple?
Leveraging their star power to release new albums in unprecedented
ways—Jay Z through Samsung and Beyoncé through iTunes—they instantly
changed how the industry and fans thought about interacting with music.
He gave his album away; she charged a premium price for hers. But they
both used the element of surprise to restore the excitement that used to
accompany a new release, before that impact was dulled by the endless
thunder of carefully plotted promotion.
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