As Di Matteo urges Nigerians to raise their games

GUINNESS, the beer of choice for football fans, has announced that over the next year, they will be working with Roberto Di Matteo, Italian footballer and Champions League winning manager in promoting their new football campaign.

Renowned for his double title winning success – the UEFA Champions League and the FA Cup at English Premier League club, Chelsea in 2012 – GUINNESS brought the renowned manager to Nigeria to formally launch the Guinness Football Manager.

Mr Austin Ufomba, Marketing and Innovation Director, GUINNESS Nigeria Plc, said: “We are thrilled to be working with Roberto Di Matteo and, as the beer of choice of football fans, we are incredibly excited to be bringing some great football activities to Nigeria during the next season.


‘‘Di Matteo is a player and manager who has proven over the years that he is, like GUINNESS; ‘MADE OF MORE. He has been capped 34 times for his country and the midfielder played for teams across Europe before becoming a manager, most famously at Chelsea, where he led the team to their first UEFA Champions League win in 2012.

“Along with the launch of GUINNESS FOOTBALL MANAGER, which will give football lovers across the country the chance to step up and be the manager of their own fantasy football team, we are really excited to be bringing football fans another great football show, with guests, music and all the latest football news! We’re sure its going to be a real hit!”

At the welcome ceremony held at the Guinness Nigeria Head Office in Oba Akran, Ikeja, Di Matteo encouraged football lovers to follow in his footsteps and sign up to Guinness Football Manager, where they can ‘Be the Boss.’

He urged them to go online, select and manage their own fantasy football team of football league footballers to score points and win prizes each week.

Explaining how to play the Guinness Football Manager, the Marketing Manager, Guinness, Mr Obinna Anyalebechi, said “As the 2013-14 season kicks off, GUINNESS is giving its esteemed consumers the chance to ‘Be the Boss’ with Guinness Football Manager.

‘‘You pick the team, you call the shots, you get the glory. We encourage fans of football to sign up and choose their fantasy football team on GUINNESS VIP for a chance to win fantastic prizes”.

Speaking further, Anyalebechi explained that “Guinness Football Manager can be played on all mobile phones, from basic text handsets to smart phones and feature phones as well as on a desktop or laptop.

 It is the first game of its kind that is available on a simple text basis where, for the price of one SMS, you can play the game in the same way you would top up airtime. Fans need just to sign up for free at m.guinnessvip.com to participate.”

GUINNESS will also be underlining its commitment to football in Nigeria with the launch of Raise Your Game, an epic new football TV show that is set to excite fans across the nation from September.