COCA COLA RELEASES SODA BOTTLE MADE ENTIRELY OUT OF ICE THAT MELTS AS YOU DRINK IT

Coca Cola has released a new bottle made entirely of ice.

Currently only available in Colombia, the design is being marketed as eco friendly since it melts after the coke is consumed, meaning there is nothing left to throw away or recycle.

A Spanish advertisement for  bottle of ice shows beach-goers enjoying the ice cold beverages on a hot day, and then letting their bottles melt away in the sand.

The bottles are wrapped around the middle with red rubber labels in order to prevent frozen fingers. Once the bottle disappears, the labels double as snap bracelets.

To create the bottles, the company fills silicone molds with water, freezes them at -13 degrees Fahrenheit and then fills the ice bottle shapes with Coke.